Nine participating brands, among 200, reached sales of nearly R$56.5 million. With the presence of decision-makers and both national and international buyers, exhibitors confirm a productive schedule for opening channels, networking, and sales.
Establishing connections that turn into real business opportunities is part of the DNA of Cachoeiro Stone Fair, which began on the 26th (Tuesday) and runs until today (29th) at the Carlos Caiado Exhibition Park in Cachoeiro de Itapemirim (ES). The fair has been organized by Milanez & Milaneze for 36 years.
Under the theme “Connections that Move,” this edition occupies a 30,000-square-meter exhibition area. It is on track to become the most successful edition in terms of audience quality and business deals (closed or initiated) at the exhibitors’ stands, whether they are first-time participants or long-time companies that have been following the event’s growth for years. “Each year, our challenge is to deliver an event capable of offering more opportunities for business deals and networking. We are very happy to hear from our exhibitors that these goals are being met,” says Flávia Milaneze, CEO of Milanez & Milaneze.
On its third day, the fair was marked by the consolidation of business deals and the opening of new opportunities, and of the 200 exhibiting brands, nine revealed their sales results: they’ve reported a total sales volume of R$56,400,000.00 – closed deals and/or negotiations already underway.
Among the companies celebrating commercial success is Nebrax do Brasil. Cadu Maia, the company’s Commercial Director, highlighted that closing deals is a reality and that the four days of the fair should represent 50% of the company’s expected business and revenue for the entire month. “We are finalizing deals that had already been started and creating new opportunities. We want, and are reaching, the right audience, those who are interested in quality rather than price,” he said.
Savia Silva, Commercial Manager at Granos, is also among the exhibitors celebrating strong sales during their first participation with an indoor stand. “We brought four blocks and they were all sold by the second day. In addition, we closed deals that had already been initiated and opened numerous opportunities with national and international buyers. We met with people from Mexico, France, Australia, China, and inspectors from the United States,” she emphasized.
Block sales were also a highlight for MGA: of the 10 blocks they brought to the event, seven had already been sold by the third day of the fair.
Another company that tried a new exhibition approach was Keda, which moved from the exhibition pavilion to showcase its equipment in the outdoor area. According to director Bruno Bretas, the decision exceeded the company’s expectations. “People are focused on what they want to see and learn about in terms of quality and safety,” he noted.
The presence of a specialized audience was a key factor that has translated into generated business, said Henrique Costa, managing partner at Maxtool, which celebrates its 15th anniversary in 2025. He reinforced that Cachoeiro Stone Fair allows the company not only to showcase new products but also to strengthen its mission as a differentiated tool supplier. “We are serving more than 800 people a day, and we are certain that this connection will ensure our participation in the fair contributes to achieving our challenge of growing 25% this year,” he stated.
Debut
Elton Souza is Commercial Partner at Poliex, which returned to the fair after 16 years, under the company’s new management. In total, he confirmed that more than 2,500 customer interactions have already taken place, with new contacts established in markets such as São Paulo and Goiás. “We have already sold exhibition pieces such as the organic table and the Cristalina Blue benches, the latter is already a success in markets like China, the United States, India, and Italy, and has been very well received in the domestic market,” he stated.
Akemi is one of the companies making its debut at the fair. “We expect to convert 40% of the interactions we are having into business deals,” says Rhoy Herculano, the company’s representative for Espírito Santo in the industrial and technical sector.
Lead generation, exposure, and visibility are the key words for Atlas in its first participation at the fair, according to partner Adriano Breda. “We are very impressed with the participation of architects and with the opportunities for new business in both domestic and international markets,” he concluded.
Relationships and Connections
Over its 36 years, Cachoeiro Stone Fair has brought together traditional exhibitors who also value the opportunities for connection, relationships, and visibility that the fair offers. This is the case of Cimef Metalurgia. Valquíria Lopes Berli, partner at the company, spoke about the importance of the fair for networking and sales. “Our company is 56 years old, and we have been here for 36 years. The fair is an important showcase for us,” she said.
The 2025 edition of Cachoeiro Stone Fair is sponsored by: Gold Sponsor – Sicoob Credirochas; Silver Sponsors – Banestes | Findes Sesi Senai | Caixa and the Federal Government; Bronze Sponsors – Bandes | Banco do Nordeste and the Federal Government; Institutional Support – Confea Crea ES Mútua | Municipality of Cachoeiro | Sebrae ES Aderes | Government of the State of Espírito Santo; Promotion – Brazilian Association of Natural Stones (Centrorochas) | Union of Ornamental Stone, Lime, and Limestone Industries of Espírito Santo (Sindirochas) | Marble and Granite Technology Center (Cetemag); and Organized by Milanez & Milaneze, a company of the Veronafiere Group.
For more information: Comunica Hub
Marcia Leite (11) 9-4334 3017 – marcia@comunicahub.com.br
Camila Russi (11) 98498-4639 – camila@comunicahub.com.br
